Take your mobile games business to the next level with Google AdMob and Google Ads at GDC

2 min


Each yr, the world games group will get collectively in San Francisco for the Game Developers Conference (GDC), a serious business occasion for builders, publishers, and business professionals working in games to be taught, get inspiration, and make new connections to develop their business. 

This yr at GDC, our Google AdMob and Google Ads workforce have a number of periods and actions lined up to share the newest product improvements and finest practices, all geared towards serving to you develop and scale your mobile games business by way of consumer acquisition and monetization.

To provide help to navigate all the content material and plan your agenda extra simply, right here’s a preview of the main talking periods and actions that we have now deliberate for you.


Monday, March 18

Google Mobile Developer Day: three suggestions to assist your mobile games business succeed 

  • Time and location: 12:10 – 12:25 PM at Moscone West (room #2020)
  • Speaker: Duke Dukellis, Director, Product Management, Mobile App Advertising, Google

Wednesday, March 20

Google Ads Keynote: Growing your games business with adverts

  • Time and location:12:30 – 1:30 PM at Moscone West (room #2020)
  • Speaker:Sissie Hsiao, VP, Product Management, Google
  • Summary:The world gaming business has turn into more and more aggressive. At Google we have now been investing in offering new instruments and options to provide help to keep forward of the curve by gaining a loyal fanbase and constructing sustainable income streams. Join this keynote to study Google’s newest development and monetization improvements that make it simpler for builders to develop their consumer base and discover and retain high-value gamers.

Google Booth Talk: Rewarded adverts finest practices

  • Time and location: 4:00 – 4:30 PM at the Google Booth Theatre
  • Speaker: Ed Weng, Product Manager, Google AdMob
  • Summary: Designed with practitioners in thoughts, be part of this session to be taught finest practices for rewarded adverts with real-world examples to provide help to implement and optimize this widespread, player-friendly advert format.

Thursday, March 21

Google Breakout Session: Making the most of Google’s app adverts and monetization improvements for technique and informal games

  • Time and location: 10:00 – 11:00 AM at Moscone West (room #3009)
  • Speakers: Ed Weng, Product Manager, Google AdMob; Jennifer Lui, Product Manager, Mobile App Ads, Google
  • Summary: Get the inside scoop on how to leverage Google’s promoting options for your games. Whether your recreation is technique or informal, our specialists will share professional recommendations on consumer acquisition and monetization to provide help to ship the best possible app and adverts expertise to your gamers.

Google Booth Talk: Optimizing monetization methods for informal games

  • Time and location: 10:00 – 11:00 AM at Moscone West (room #3009)
  • Speakers:Ed Weng, Product Manager, Google AdMob; Daehyun An, Global Product Lead, Mobile Apps, Google
  • Summary: Casual games have loved speedy development in the previous few years. Join our product specialists and be taught tried-and-true suggestions with actual world examples to provide help to improve your consumer acquisition and monetization methods for this recreation class.

Google Booth Talk: Optimizing monetization methods for technique games

  • Time and location:10:00 – 11:00 AM at Moscone West (room #3009)
  • Speakers: Ed Weng, Product Manager, Google AdMob; Kyle Rapp, Global Product Lead, Mobile Apps, Google
  • Summary: With a centered and precious participant base, technique games are confronted with distinctive challenges. Join this session to be taught actionable suggestions and finest practices to develop your technique recreation whereas unlocking new monetization alternatives.


March 20 to 22

Explore new methods to level up your gaming business at the Google sales space 

  • What to anticipate:Come go to us in particular person at GDC to discover new merchandise and study characteristic launches throughout Google merchandise. From Google Ads, AdMob, Cloud, and Maps, study methods to take your recreation to the next level. 

Wednesday, March 20

Connect with the gaming group at the Google Mixer

  • Time and Location:6:00 – 10:00 PM at Mezzanine
  • What to anticipate: Join fellow recreation professionals from round the world at the Google Mixer to community, wind down, and have some enjoyable. This is an invitation-only occasion so please contact your account supervisor at Google for those who’re curious about attending. 

We’re excited to share new product improvements, business insights, and finest practices at this yr’s GDC to provide help to take your mobile games business to the next level. We hope to see you there!

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