Mobile Monday: Google’s AdMob Adds More Ad Platforms & The Consumer Data Trade-Off – AdColony

2 min


It would be the finish of the 12 months, however issues are ramping up for actual-time bidding (RTB) and superior mediation options. Last Friday, Google introduced a slew of recent advertisers to its RTB open–bidding resolution and highlighted AdColony’s place as one of many preliminary beta companions within the effort. This Monday we’re additionally going to try individuals’s sentiments round sharing a few of their client information with their favourite manufacturers.

AdMob’s Ad Mediation Adds Additional Ad Platforms and Networks for App Developers
Now say that header 3 times quick! In addition to OpenX, Index Exchange, Smaato, Tapjoy, and AdColony, Google final week introduced that their AdMob RTB resolution beta now helps Facebook Audience Network, AppLovin, and Rubicon Project as a part of the continued beta. AdColony has been part of this system’s beta for a while, and we’re excited to welcome different business companions to the fold, providing builders much more alternatives to optimize their monetization options.

“AdColony is excited to join forces with Google to move the app monetization ecosystem forward with Open Bidding,” mentioned David Pokress, our EVP of publishing & account administration, “AdMob’s scale of advertiser demand and ease of integration provides a tremendous opportunity for app developers to drive more revenue and operational efficiency.”

AdColony has been a protracted-time advocate for honest public sale practices within the advert mediation house. Earlier this 12 months, we joined with Fyber on their superior mediation platform as nicely. Having to elucidate to a writer than you had an advertiser keen to pay twice what they’re presently incomes for an impression of their app, however it wasn’t served due to inherent weaknesses within the conventional waterfall strategy to mediation isn’t a enjoyable dialog. Advanced mediation, and particularly RTB options, remedy that downside, giving builders larger income per impression and letting advertisers attain the audiences they need to attain.

Consumers, Trust, Brands, and Privacy
When it involves incomes and leveraging shoppers’ belief, one surefire method to maintain the connection optimistic is to keep away from asking for info that the typical individual-on-the-avenue considers “highly personal,” equivalent to emails or telephone numbers, based on a brand new survey from Janrain, a buyer identification and entry administration (CIAM) agency.

After polling of 1,000 UK adults, Janrain discovered shoppers are solely keen to share their private info in the event that they really feel that doing so advantages them. Just 18% would share “personal data” with companies, whereas 25% mentioned that they wouldn’t need companies to know their viewing habits though viewing habits kind the core of the cookie-based mostly advert options throughout desktop and cellular internet. Over 52% of respondents, nevertheless, mentioned they might enable a model to make use of their client information if there was one thing in it for them!

Unsurprisingly given latest information, Google and Facebook are among the many least trusted Internet firms in comparison with pharmaceutical and journey firms which survey respondents place extra belief in. This may very well be an element of consciousness although, as Google and Facebook are additionally the businesses that buyers have a tendency to make use of for web site login and certainly their electronic mail addresses themselves.

“Our survey is incredibly good news for brands that take the personal data privacy and security of their customers seriously,” defined Jim Kaskade, Janrain’s CEO. “Despite high-profile missteps and outright failures in the way brands have approached data privacy and security, consumers are very open to a consent-driven relationship with brands, which will go a long way toward solidifying trust for stronger, longer-term relationships.”

Bring on 2019
This shall be our final Mobile Monday for 2018! We’ll see everybody shiny and contemporary on January seventh! Don’t fear although, there’s nonetheless extra content material coming later this week!

About AdColony Mobile Mondays
Mobile Monday examines the newest information, traits, and developments in cellular apps, tech, and promoting. Do you will have a narrative to share for the following Mobile Monday?

Join the Conversation
What would you share for comfort? Tweet us at @AdColony. For the newest AdColony cellular information and updates, comply with @AdColony on Twitter, like us on Facebook, or join on Linkedin.

An avid digital leisure connoisseur and big pop-tradition nerd. Jonathan makes use of his Swiss Army Knife of abilities as Communications & Marketing Manager for AdColony. Our tweets come from our hive thoughts, however his fingers often do the typing.

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