Mobile ad and app monetization company Tapjoy names Jeff Drobick as CEO | VentureBeat

Mobile ad and app monetization company Tapjoy names Jeff Drobick as CEO | VentureBeat

Mobile ad and app monetization company Tapjoy introduced that Jeff Drobick will take over as president and CEO, succeeding former Disney govt Steve Wadsworth, who ran issues for seven years.

Wadsworth will grow to be chair of San Francisco-based Tapjoy’s board. Drobick has served as chief product officer (CPO) of Tapjoy since 2013, driving the company’s general product imaginative and prescient and technique whereas overseeing its product administration, design, engineering, devops, and knowledge science groups. He takes over a company with 250 staff and a attain that connects 800 million month-to-month lively customers to adverts.

Prior to Tapjoy, Drobick served as CEO of Geeknet Media and additionally spent practically 12 years at eBay, the place he held positions such as vice chairman of customer support know-how. Prior to eBay, he spent practically eight years in Accenture’s world know-how observe.

As Tapjoy’s CPO, Drobick labored intently with Wadsworth to guide the company via a interval of innovation. He helped Tapjoy grow to be the chief in cell opt-in and worth change promoting and declare important market share within the areas of app monetization, rewarded video, wealthy media, and programmatic promoting. Drobick’s appointment to CEO ensures a seamless transition and continued oversight of the product initiatives and industrial outreach fueling Tapjoy’s momentum, the company stated.

“It is a great honor to follow in Steve’s footsteps as we continue to drive innovation and growth for mobile publishers seeking better monetization and advertisers seeking a highly engaged audience,” stated Drobick. “We have a great leadership team and passionate employees helping our customers reach about 800 million consumers every month. That’s pretty remarkable, and the partnership across our commercial, technical, and functional teams is a key driver behind the results. I’m also excited to continue working with Steve as chairman, and as CEO I will carry forward our mission, vision, and values for our customers and shareholders.”

Steve Wadsworth served as CEO of Tapjoy from 2012. He was beforehand president of Disney Interactive Media Group and chief monetary officer of the Walt Disney Internet Group. Wadsworth oversaw the company’s acquisitions of 5Rocks, a cell advertising and marketing automation and analytics company, and Tapdaq, an promoting mediation and app monetization platform.

Above: Jeff Drobick is CEO of Tapjoy.

Image Credit: Tapjoy

“I am very proud of what the team has accomplished over the years as we established ourselves as a leader in mobile advertising and app monetization,” stated Wadsworth. “The ecosystem is maturing rapidly, and with Tapjoy poised to release a number of new innovations, now is the right time for Jeff to take over. He is a great leader with exceptional vision, and he was the obvious choice to serve as our next CEO. I have the fullest confidence in him and the team to continue driving the industry forward and creating value for all of our customers, partners, and stakeholders.”

Wadsworth will take over as chair from Warren Jenson, who will stay on as an unbiased board member. Jenson is at present president, CFO, and govt MD of International at LiveRamp. He has beforehand held senior management positions at Electronic Arts,, and National Broadcasting Company (NBC).

Tapjoy additionally introduced at the moment the expanded obligations and promotions of a number of executives, together with Shannon Jessup to world chief income officer; Benjamin Chen to senior vice chairman and common supervisor of worldwide developer relations; Sarah Chafer to senior vice chairman of worldwide efficiency; Emily McInerney to world vice chairman of promoting; Surendra Pathak to senior vice chairman of platform engineering; and Moonsik Kang to senior vice chairman of engineering.

Above: Tapjoy finds methods to monetize cell apps.

Image Credit: Tapjoy

Founded in 2007, Tapjoy goals to make use of its Maximum Impact Platform to drive actual monetization for the world’s high manufacturers and highest-grossing app builders, Drobick stated in an electronic mail.

“Tapjoy pioneered the first meaningful rewarded ad product for freemium mobile publishers, where consumers could engage with relevant offers as a value exchange for currency. We take great pride in our deep expertise in freemium app monetization and high engagement advertising,” Drobick stated. “Over the past six years, we completed two successful acquisitions to expand our products. In 2014, we acquired 5Rocks to add analytics and marketing automation to our platform. In 2018, we acquired Tapdaq to add mediation — a critical part of a complete LTV platform. Both teams are amazing and matched well with Tapjoy’s vision and culture.”

Going ahead, he stated the Offerwall product, which lets customers select a method to monetize — such as viewing a video ad — in change for digital items in a cell sport or app, will see plenty of advances in 2019. He pointed notably to demand merchandise, shopper expertise, and machine studying to drive continued beneficial properties in monetization charges for publishers and efficiency for advertisers.

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