Google I/O: Grow and Earn with AdWords and AdMob

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I/O is an inspiring second. Every yr it is thrilling to attach with the developer neighborhood and hear about the entire wonderful belongings you’re constructing, particularly cellular apps.

These apps are the very motive many individuals take into account their telephones indispensable. People use these apps to remain linked, be entertained, and get on a regular basis duties accomplished. Last yr alone, individuals downloaded 94 billion apps from Google Play.1

This means extra alternatives for builders. With thousands and thousands of apps within the ecosystem, your adverts must work tougher to make your app stand out. And with customers being extra selective in regards to the apps they preserve, it is advisable to create user-first advert experiences to monetize successfully.

In order to construct a profitable app enterprise, you want instruments that assist you develop and earn extra. That’s the place Google can assist. Tomorrow morning, you’ll hear about adverts improvements designed that will help you just do that and examples of builders who’re thriving with them. Check out the livestream right here.

Grow your consumer base

Developers have pushed greater than 10 billion app installs with AdWords.2  This week we’re saying a number of new improvements that will help you discover beneficial customers to your app.

Surface extra related content material in your app promotion adverts 
70% of customers determine whether or not to put in an app primarily based on how a lot they’ll use it.3 To present customers extra useful data, we’ll launch a beta that permits builders to floor related app content material inside adverts. For instance, Wish, a purchasing app, can hyperlink its product catalog to AdWords and floor related in-app product photos and descriptions straight in its adverts. This beta can be obtainable within the coming months.

             Surfacing related in-app content material in adverts

Get extra individuals taking part in your recreation

Another means we’re serving to builders discover new customers is by making app discovery simpler. For gaming builders, we launched Google Play Instant in March to allow new gamers to strive your recreation with out having to obtain it first. Recently, we’ve began early testing to make Google Play Instant suitable with AdWords. Users can then check out video games straight from adverts throughout all of the channels that Universal App campaigns attain.
                                             Google Play Instant suitable with AdWords

See a extra full view of your promoting outcomes

To provide you with a extra full image of how your adverts are working, we’re planning on makingview via conversion (VTC) reporting obtainable to AdWords app advertisers later this month. With VTC reporting, you possibly can perceive which viewable advert impressions had been related with conversions. For instance, you should use these stories to raised perceive how effectively your video and show adverts influenced app installs. VTC reporting will take into account solely impressions that meet the Media Rating Council (MRC) definition of advert viewability.

Earn extra out of your app
Save time and present worth with standardized advert measurement

When builders promote advert placements of their app, advertisers need to know if their adverts are being seen and are working. To date, builders who wanted to report viewability information to advertisers have needed to combine a number of SDKs and reconcile disparate methodologies. To tackle this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’re integrating IAB Tech Lab’s Open Measurement SDK into our Google Mobile Ads (GMA) and Interactive Media Ads (IMA) SDKs. This answer will save builders time and mirror the true worth of their app stock. Starting this week, builders on DoubleClick can request to hitch this beta.

Optimize your rewarded adverts in AdMob

We’re seeing extra and extra customers participating with rewarded advert experiences. Users opt-in to view adverts and in change obtain in-app incentives or digital items, resembling an additional life in a recreation or content material that she would have needed to pay for in any other case. Since launching rewarded adverts final yr, we’ve seen a 9x improve in impressions, throughout each free and paid apps.4

To assist builders profit from their rewarded adverts, we’re introducing rewarded reporting in AdMob. Developers on AdMob can have entry to rewarded advert metrics resembling opt-in fee, consumption fee and fee of reward use. With these insights, builders can finetune their rewarded adverts, addressing questions resembling: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting in AdMob can be coming quickly as an open beta to builders with linked Firebase and AdMob accounts.  

                 Rewarded reporting in AdMob

It’s at all times inspiring to attend I/O to see the entire improvements that builders are constructing. We sit up for serving to many extra builders construct and develop profitable companies. Happy I/O!



Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google



1. Google Play Data, Global, April 2018.
2. Google Ads Data, iOS/Android, Global, March 2018
3. Ipsos & Google, April 2018
4. Source: Google Ads Data, iOS/Android, Global, March 2017 – Feb 2018

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