App Monetization: How Does It Work?

3 min


An Interview with Mobile Game Development Company, Pandereta Estudio

One of the primary dilemmas confronted by first-time builders is find out how to monetize their utility.
Do I make it free with advertisements?
Or higher but, do I put a worth on it?
And what occurs if nobody downloads it?
These questions and different comparable queries run by way of the thoughts of a developer when creating their first app. That’s the place Appodeal is available in, a kind of important companies to assist all builders monetize their creations.
It’s the perfect answer to monetize any utility by way of promoting. It’s actually simple to implement, and it really works with the vast majority of the essential frameworks used these days and permits you to select between various kinds of promoting to show within the app.
Using Appodeal is really easy. When an built-in app requests entry, the servers of Appodeal course of the request and evaluate the completely different promoting networks in actual time to find out which features greatest.
To present how Appodeal actually works, we’re happy to share with you an interview between the publication, and Pandereta Estudio .
This entertaining chat made it clear to all that when creating an utility, there are specific points higher left to professionals.
Let’s Talk about Appodeal
How does Appodeal work?
If you’ve used promoting in your video games or apps, then you recognize what promoting mediation is. There are many companies that permit for the mediation of advertisements which are mainly an public sale between completely different advert networks. Your app requests an advert, and the mediation community provides you essentially the most worthwhile advert at that second.

Appodeal performs a kind of mediation as effectively, nevertheless it’s optimized because it finds advertisements extra worthwhile than every other type of mediation that we’ve got tried.

Have you encountered any difficulties whereas utilizing it?
None. It’s fairly easy. You register on their web site and enroll your video games or purposes and combine them in your SDK. For the community AdMob, it’s essential to create a responsive advert unit, however Appodeal has an extension for Google Chrome that does all of it mechanically. So, in a few hours, you’ve every little thing ready.
Have any customers complained because you started utilizing Appodeal?
None. The customers haven’t observed something.
Is utilizing Appodeal worthwhile within the short-term?
Yes. In our case, from the very starting, we’ve got observed that our income was larger than with the promoting networks we had been utilizing.
Why Appodeal?
Did you utilize any companies earlier than Appodeal? What variations did you observe?
Well, we’ve used lots.

What we like greatest is that with one account we work with many advert networks with out having to enroll with and obtain cost from all of them. Furthermore, you’ll be able to request cost everytime you need, which is nice.

Also, there are all of the various kinds of advertisements they provide. When we began to make use of it, that they had the everyday banners, interstitials and video. Now they provide different codecs like rewarded movies and native advertisements.
Do you imagine there’s a huge distinction in income when utilizing Appodeal or different comparable companies?
Of course. Its mediation between advert networks is superb. I don’t understand how they do it, however different mediation companies aren’t in a position to get the eCPM that Appodeal will get us.
Appodeal Makes Life Easier for Developers
How has your utility improved by utilizing Appodeal?
Actually, I don’t imagine that it has improved something about our video games. What it has improved is our income.
Do you imagine you possibly can obtain the identical success with out utilizing Appodeal?
Possibly, however on the worth of investing plenty of time and sources.

With Appodeal, we’ve got managed to extend our income by integrating their SDK in little or no time.

Why ought to somebody select Appodeal’s service as a substitute of making a pay-to-play app?
Nowadays, few companies make pay-to-play video games or apps which are worthwhile, no less than within the Spanish market the place we’ve got essentially the most customers. The majority of individuals search for free apps and video games even when they’ve advertisements. In our case, we’ve got at all times made free video games with advertisements.
What would you say to a different developer to encourage him to make use of Appodeal?
To give it a attempt with out worry. In a short time, you’ll have your app or sport built-in and can see a rise in your income. We began utilizing it just a few months in the past and are very happy. And relating to cost, which might generally be the scariest half, we haven’t had any issues.
This translated interview was first revealed by Carlos Rubio Mazas as La monetización de aplicaciones, ¿cómo funciona? ** on They interviewed the profitable cellular sport improvement firm and Appodeal shopper, Pandereta Estudio .

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Images courtesy of Pandereta Estudio .

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