AdMob changes its policy; Appodeal is 100% compliant to the updates

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In case you utilize AdMob to present advertisements in your apps, you might need gotten messages about their advert coverage changes. Starting from October, 28th, AdMob will restrict the variety of requests per advert impression — now it might’t be greater than three per one advert waterfall.

What does it imply for Appodeal shoppers?

Don’t fear: AdMob advertisements will keep the similar in your app, and we’ll proceed to search for the costliest impressions. Currently, we’ve got an answer that complies with new AdMob coverage utterly.

Firstly, we restrict the variety of requests coming from our SDK to AdMob. This restriction might be utilized to all variations of Appodeal SDK up to 2.1.6 on the server aspect. We take away all AdMob advert models from the waterfall besides these three which have most fill charges. This change will come into impact ranging from October, 10th. Since that second all apps linked to Appodeal will turn into new AdMob coverage compliant.

Secondly, we put a brand new algorithm in SDK. It optimizes Appodeal SDK so throughout one waterfall screening it sends solely three advert requests to AdMob. However, each the waterfall and all advert models stay the similar which permits for minimizing the loss. The new algorithm might be realized in Appodeal SDK 2.1.7 model. The new model might be accessible on October, 18th on Appodeal web site.

Our workforce is all the time glad to give you all the particulars about changes — simply e mail us at hello@appodeal.com or contact your supervisor.

Illustration supply: TechCrunch

The put up AdMob changes its coverage; Appodeal is 100% compliant to the updates appeared first on Appodeal.


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