5 Ways to Increase App Downloads – Apptentive

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5 Ways to Increase App Downloads

By: Todd Swoope. August 2, 2016
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You’ve made your app, it’s utterly practical, simple to perceive, and also you imagine it has an actual place within the market. Congratulations! You’ve accomplished your first huge hurdle, however success gained’t come from instantly. Creating an app is the primary combat, however selling your app and gaining loyal clients by way of producing app downloads will win the battle.

Today, the Apple App Store grows by over 1,000 apps every day. One thousand apps a day, plus a monstrous quantity of apps which can be already stay, means the competitors for downloads, search area, and clients is fierce. There are a lot of methods to promote your app, together with Google AdWords, optimizing your app for App Store searches, Google AdMob, Facebook Adverts (you are able to do it solely after you’ve got crossed a minimal app obtain restrict), show promoting—the listing goes on and on.

The drawback is that everybody with an app is utilizing these strategies, and it’s simple for app classes to grow to be too saturated. In order to have a profitable app, you you want to get artistic to get clients. You’ll want to change it up and suppose outdoors of the field to get discovered…heck, you’re going to want totally different sorts of artistic all working collectively to get discovered.

Today’s put up is right here to assist. Below are some artistic and environment friendly methods to get your app discovered within the app shops and to improve your buyer base.

1. In-app referrals

“We’ve found that our growth is driven substantially by word of mouth. When someone sees the ease of use, the fact that they press button on their phone and in under 5 minutes a car appears, they inevitably become a brand advocate.” —Max J Crawley, Business Development at Uber

The on-demand cab service, like Uber, has been the precursor of in-app referrals. Of course, many apps used referrals as a approach of helping phrase-of-mouth earlier than Uber and Lyft. But this business turned in-app referrals right into a enterprise staple.

How it really works

For instance, let’s check out how Uber does it. When you ship an invitation to your good friend for an app obtain, the message they obtain reads: ‘A gift from me to you. Claim your Uber first ride free, up to $20.’ …adopted by the hyperlink to obtain the app. Plus, when your good friend indicators up and books the primary cab, you obtain $20, as nicely.

This referral system helps all of the three individuals related with the app. You get the motivation. Your good friend will get a free experience, you get a credit score, and the corporate will get a brand new consumer. It’s a win-win-win for all.

And you don’t want to be within the companies business for in-app referrals to work along with your technique. To see if this technique will give you the results you want, take a look at your buyer journey to see if an incentive like a referral would make sense to pull new clients in.

2. Content advertising and marketing

“The paradox is the more info you give away the more people will buy what you have to give.” —Brian Clark, Founder and CEO of Rainmaker Digital

There’s a saying that goes “content is the reason search began in the first place.” And it makes excellent sense. People don’t surf the net or take a look at their cellular units merely to obtain the apps or purchase stuff. Who desires to watch an advert on a tool so private? It makes individuals really feel like somebody’s invading their area.

With content material, the story is totally different. It’s a approach to attain teams of potential clients with out telling them, ‘Hey! What I actually want from you is to download my app!’

How it really works

There are some ways to method content material advertising and marketing, however to begin, start with figuring out your focused viewers. The higher you perceive them and what they search out of your app, the extra you’ll have the ability to create content material that gives worth to their lives.

If you’re beginning contemporary, you’ll have to suppose broadly concerning the content material. But if you have already got content material belongings, see what amongst the present content material has labored greatest and what’s lacking out of your present choices. The greatest approach to create content material is to contain your workforce within the course of. However, in case you don’t have experience, outsourcing could be a good choice.

Creating an editorial calendar (related to one you’d use for an internet expertise) that aligns along with your advertising and marketing plan and targets can also be an awesome place to begin. Publishing content material and amplifying its attain utilizing social media can do wonders for reaching a brand new buyer base.

Unlike different advertising and marketing strategies, the consequences of content material advertising and marketing lasts longer. Your content material will likely be seen and hold entertaining, inspiring, or educating your clients so long as it holds its relevancy.

3. Use an “app of the day” service

“The best things in life are free. The second best is very, very expensive” —Coco Channel

The rise of app discovery apps and companies play a serious function within the cellular promoting and app promotion business, and it looks as if they’re turning into a serious new channel for distribution.

News round app discovery apps is turning into a class in their very own proper, with a spread of different main gamers on this area. With their unbelievable progress, that’s motive sufficient to strive selling your apps by way of app discovery platforms.

How it really works

Think of app discovery platforms just like the Zomato for apps. It’s like an app itemizing website, however one of the best half is the “app of the day” companies. Many app discovery platforms supply a single deal per-consumer, per-day for builders.

Through an app discovery platform, your app will get an opportunity to get in entrance of the tens-of-1000’s of customers who entry the web site. All you’ve got to do is be artistic to select one of the best day for the service that may match your app’s choices. It’s an extremely easy, efficient, and common format.

The largest success story on this space has been App Gratis, which is driving excessive following a $13 million funding. Some of those platforms cost builders a one-off value to get featured, whereas others cost on a price-per-impressions foundation.

In addition, you may take a look at Appsfire, Game Finder, and Free My Apps to see which service would possibly suit your wants greatest.

4. Social media communities

“You can never go wrong by investing in communities and the human beings within them.” —Pam Moore, Social and Marketing Consultant

Social media is a confirmed approach to construct communities and broaden model recognition, though it’s been round for awhile. Social media platforms may be highly effective instruments that assist have interaction the eye of a brand new crowd, and may also help you construct a profitable on-line group.

How it really works

There are two steps app publishers ought to soak up order to take most advantages from social media:

1. Start with a bang

It is necessary to get a excessive variety of individuals on board at stage one. Try making a bang once you begin your social technique by:

2. Engage your group

It could appear easy, however partaking your group by posting related articles and posts that assist group members gives you an enormous enhance. Use the 80/20 rule wherein 80% of the content material in your social channels needs to be your entertaining and informative content material, and 20% used for CTAs. This approach, the group stays glad and your app obtain quantity can proceed to improve by way of this channel.

Additionally, strive involving influencers inside your group, as they convey in nice concepts, larger suggestions, and expertise you should use.

5. Press releases

“A good PR story is infinitely more effective than a front page ad.” —Richard Branson, Founder of Virgin Group

No matter how good your app is, a consumer can not click on the inexperienced Install button till it’s seen to them. The sale of any product begins with its visibility, and the identical goes for an app.

Mailbox gave an ideal instance of how to do it in 2013. Its PR workforce beginning rolling out press releases two months prior to launch for his or her beta model, and the marketing campaign garnered 300,000 signups earlier than Mailbox’s launch on Feb 7, 2013.

How it really works

The subsequent time when you’re planning an app launch, embrace PR into your technique. Reach out to the influential bloggers and journalists to assessment your app. Start by locking the launch date early, and provides your self at the very least a month earlier than launch date to pitch journalists, app reviewers, and bloggers to introduce your app. It is necessary for the reviewer in addition to your personal workforce for promotion on app shops.

Another necessary piece of PR is to discover the best journalists. Your focused viewers subscribes to solely sure publications, which suggests they might not learn a press launch or information story if it’s printed in a location that isn’t related to them. Similarly, reviewers are additionally recognized for working in a specific class. If your app is about productiveness, speak to journalists who write critiques of such apps. If your app is an Android recreation, method reviewers who write about Android video games.

The final phrase

The app market could be extra aggressive than ever earlier than, however every single day, we see new apps rise to the highest and overtake all others for downloads and utilization. This course of will not be not possible, and with some laborious work and creativity, you too have the prospect to make your app consumer base skyrocket.

Best of luck!

Todd Swoope is the the Head Marketing Strategist for Snyxius Technologies. From the mountains of Pennsylvania to town of Austin, he is is at all times up for a advertising and marketing problem. His pursuits embrace witty wordplay, sizzling cups of tea, and chocolate chip cookies. 
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